The Stitch store is a fascinating example of how the high tech and high touch sides of retail can coexist in harmony. Founded in 2011 by Katrina Lake, the company mixes data and fashion into a super personalized shopping experience.

The business model is simple, and a good one for customers: the company sends you a box with clothing and accessories that are styled just for you (by a real live stylist). You can keep all or some of the items. The cost is only for what you keep, and a pre-paid envelope for returns is included. The best part is that you can also shop the Stitch website on your own without a Fix, and purchase the items you want, which increases the likelihood that you will keep more of the stuff you love.

Last year, Stitch introduced Freestyle, a service that lets customers buy directly from the Stitch site, without signing up for a curated Fix. The a la carte offering can cannibalize the disrupting subscription box business, but Stitch is working to better integrate the two, Spaulding said on the call. She noted that Freestyle’s base is small and that its margins are lower, but she sees “big potential” for it.

Those looking to meet Stitch can find him at the Rocket Tower Plaza Stage in Tomorrowland at Magic Kingdom, and at ‘Ohana for a delicious Polynesian-influenced character breakfast. And if you’re looking for Stitch merch, Mickey’s Star Traders at Epcot and the World of Disney store at Disney Springs all have some stuff. But the most concentrated stash of Stitch merchandise can be found at Moana’s Mercantile at Disney’s Polynesian Village Resort. the Stitch store

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