CBD is booming right now with market growth expected to reach 22 billion dollars by 2022. It’s infused in everything from tinctures and lotions to gummies and latte drinks.
It’s also a very confusing space for shoppers to wade through. Brands need to avoid using stereotyped weed imagery or promoting vaping, for example.
CBD products can be purchased at online stores, head shops, medical marijuana dispensaries for licensed patients, and vape or cannabis stores. The online store option is usually less expensive than buying the same product in a physical store because it cuts out the middleman. Many online stores also offer discounts, coupons, and loyalty programs that can save customers even more money on their favorite CBD brands.
It is important to know what to look for when shopping for CBD products, especially since it’s a relatively new and over-growing market with fake products flooding the market. Unlike prescription pharmaceuticals, CBD isn’t regulated by the FDA, and it can be difficult for consumers to tell which products are safe and effective.
To combat this, companies must rely on their brand reputation and customer reviews to stand out from the competition. This can be done through a variety of channels, including blogs and social media accounts. A well-written blog that provides valuable information about the latest trends in the industry will keep consumers engaged, and it will also attract potential customers.
Another way to distinguish a CBD Shop from the competition is through its shipping options. While most retailers ship their products directly from the warehouse, some use third-party fulfillment services to package and ship orders on their behalf. This can be expensive, but it’s a great way to cut down on overhead costs and ensure that customers receive their orders in the best possible condition.
CBD Shop sells tinctures, capsules, edibles and more. Their product descriptions offer a comprehensive breakdown of each item, including ingredients, proposed benefits and suggested use. They also provide the lab results for each batch of CBD, a helpful way to build trust with shoppers.
CBD is a relatively new niche, so many first-time buyers will have questions. A few well-placed FAQs in the navigation bar can help guide them through the process. The site also has a short self-assessment quiz that helps shoppers determine which type of CBD will best suit their needs.
Detailed product descriptions are a must for ecommerce businesses. They’re what distinguish your products from competitors, so you want them to be as descriptive and accurate as possible without overstating claims or going into medical detail. It’s important to keep in mind that the FDA prohibits CBD businesses from suggesting their products can “diagnose, treat, cure or prevent any disease.”
Incorporating power words into your copy can increase engagement, but you’ll need to be careful not to overdo it. It’s also a good idea to focus on benefits and pain-busting solutions, rather than listing specific features. Finally, make sure your product descriptions are skimmable using headers, bullet points and relevant images. This will help shoppers stay engaged and keep them from abandoning the page.
CBD is a niche market and shoppers may require more hand-holding than those shopping for vitamins or skincare. Design your site’s navigation to accommodate their journey by separating products by consumption method, strengths and use cases. In addition, consider creating a quick self-assessment quiz to help users determine which products are best for them. Be mindful of making any big health claims; the FDA only allows CBD products to be sold as dietary supplements, not prescription drugs, so it’s important to keep this in mind when designing your site.
Fab CBD is an online-only hemp and CBD store that specializes in tinctures, oils and gummies. They use hemp grown and processed in Colorado and were founded in 2017. The bestselling product is their 2400mg Full Spectrum CBG oil, which contains both CBD and the lesser-known cannabinoid called CBG (cannabigerol). They also sell more broad-spectrum oils as well as a variety of other supplements like melatonin and turmeric.
Customers praise the company for their transparency and quality of products. They also offer a generous money-back guarantee on their CBD products and have high customer service ratings on Trustpilot. Their weekly specials are a great way to find deals on popular products. For those who prefer to apply CBD topically, the shop offers a selection of hemp-infused creams and roll-on oils that are infused with menthol and other natural ingredients like peppermint, lavender and tea tree.
A solid FAQ page answers the questions your audience most likely has about your products and services. It should be clear and concise, with no jargon, to make it easier for people to understand. Adding some personality to your FAQs (like using humor, for example) can also help you stand out.
Since CBD is a relatively new product, your audience may have questions about how to take it or what effects it might have. Create your FAQs with this in mind, and be sure to avoid claims that your products will treat certain conditions. This is illegal in many countries and can damage your reputation if the FDA discovers that you are making unsubstantiated medical claims.
A good FAQ page should be updated regularly, reflecting the latest information and research as well as your audiences’ changing needs. It’s important to keep your content current and relevant, as this will help to drive conversions. It’s also a great way to demonstrate the value of your products and services.
If you’re ready to start selling your CBD products online, check out our ecommerce solutions for global CBD retailers and wholesalers. With a fully-integrated backend, you can minimize the time and expense of setting up an online storefront and focus on building your brand and products. Powered by BigCommerce, our solutions include a drag-and-drop website builder, unlimited customization, 0% transaction fees and 99.9% uptime.